Do you know that feeling when you are looking at the photos of different types of food and suddenly you feel hungry? You start thinking about those delicious meals so much that you even think about ordering them as soon as possible. You reach for your phone and voila – in a couple of minutes you are eating those beautiful dishes.
If this sounds familiar, then you certainly understand the importance of great food photos and the difference they can make. With quality photos of your restaurant meals, you will be able to attract even more customers to both visit your restaurant and to order food online. Therefore, if you are ready to take your food photos to the next level, we came up with 5 tips that will help you get the best photos of your tasty meals.
Choose the freshest ingredients
One of the most important tips when it comes to food photography is to use only the freshest ingredients available. No one wants to look at wrinkled tomatoes or bruised apples! So when you are taking photos of, for example salads from your restaurant, choose the best ingredients that will show your dishes in the best light possible.
One thing to bear in mind is when taking food photos for your digital menu is to make them as realistic as possible. That doesn’t mean that you shouldn’t pay extra attention when creating those dishes! It just means that you shouldn’t put ingredients you don’t normally use when making those meals. If there are no chicken in your Caesar salad, then don’t put it in your photos no matter how nice it looks, because that would be misleading.
Lighting is crucial
The most important piece of advice regarding any type of photography is that lighting is so important – this is also the case when it comes to food photography. However, that doesn’t mean that you should spend all you money on ring lights right now. You can take awesome food photos with natural light, just experiment a bit until you find the best part of the day for taking food photos.
Keep it simple
If you are a beginner in taking food photos, you may be tempted to use as many props as possible. You might want to use different plates, add some interesting background, sprinkle raw ingredients all around the prepared meals. Although this sounds nice, it is not the right way to take awesome food photos.
At least in the beginning, you should keep it as simple as possible. Use either black or white background, simple plates and don’t go overboard with raw ingredients or spices around the plate. Only in this way will you put the spotlight on the meals and not on everything else. And as time goes by, you can experiment more and more until you find your unique photography style.
Keep it tidy
This may seem obvious, but tidiness is extremely important. Your plates and the background must be tidy at all times, otherwise you may leave a bad impression.
Even if you use some other props (extra plates or raw ingredients), they all have to be absolutely perfect. The main reason for this is that on close-up photos even the slightest imperfections can be easily spotted. And you definitely don’t want your meals (and your restaurant in general) to look messy.
Try different angles
Not every meal will look good if you take photos of it from the same angle all the time. Some meals look far better if you photograph them from above, while others look far better if you take photos from the sides.
The best way to find out which angle works the best for different types of food is to be creative and play around with angles a lot. Just let your imagination run wild until you find the best possible angle for each and every meal.
Awesome food photos can make such a difference in attracting new customers. And since they can be used for your digital menu, website and even advertising, it is definitely worth investing a bit of time and effort to make them look amazing. You will not regret it!
If you need any additional help with creating a perfect digital menu that will contain all these great food photos, get in touch with Orders2Me professionals today.