It took 2-3 months for John to see results. The initial learning curve was slow. It took a while to set up the program. John had to upload prices, menu details, and so forth. The programming could be tedious but Rafi’s team helped him through it and were there for him when he needed them.
The system went viral almost immediately. Clients tapped their orders in online so fewer people called. In fact, incoming calls dropped by approximately 15% to what they were before John had installed Orders2Me. Fewer calls lifted the pressure off from waiters who could now focus on diners and since waiters were less distracted, both diners and waiters loved the calmer atmosphere.
At the same time, orders hiked by almost double their original amount. In the pre-Orders2Me period, clients paid an average $19 per order. Now, they could reflect so they tended to choose larger amounts and, on average, ended up paying $30 per request.
Summer had been John’s peak period. Online ordering enables clients to order regardless of weather so winter brings him almost as many clients too. John reported a definite increase in clients since he had installed Orders2Me. It is almost certain that some of this increase may have come from the program. However, being no statistician nor having hired one, John didn’t want to draw a causal connection.