That old saying “the customer is always right” is more true in the restaurant industry than any other. Every patron that takes a bite of your food has other dining options, and if they aren’t satisfied with what you are dishing up, they won’t hesitate to take their business elsewhere. Luckily for restaurant owners, adding an online ordering system to your restaurant is an easy and sure fire way to increase customer satisfaction with your business. Here are five ways that online ordering creates satisfied customers.
1. It’s Convenient
If there is one thing true of all of your diverse customers, it’s that they value their time. And by incorporating an online ordering system on your restaurant’s website, you show customers that you value their time too, and want to make the ordering process as convenient as possible. Online ordering let’s your diners order food for pickup and delivery from anywhere, as a smartphone or tablet with an internet connection instantly turns into an ordering portal for your restaurant. When your customers don’t have to bother with calling in their favorite delivery and pickup options, they’ll thank you for the convenience that online ordering provides.
2. It’s Easy
In the days before online ordering, your customers had to keep a take-out menu on hand for their orders, or ask your servers to recite menu items over the phone. But with online ordering, your customers can easily browse your whole menu from their phone or computer. And instead of having to call in and hoping that their orders were taken correctly, customers can easily select exactly what they want from your offerings and know that they will be picking up exactly what they want. A good online ordering interface like Orders2Me is super user friendly, so your customers won’t have to be computer experts to get their favorite food delivered or ordered for pickup. And by making it easier than ever to get your food, you are sure to see your customer’s satisfaction spike.
3. It Let’s Them Speak Their Mind
Online ordering systems typically allow your customers to rate your food, speak their mind through reviews, and even communicate with you directly with messaging options. And when you give your customers a voice, they will feel respected and valued. Giving your diners an easy place to rate, review, and comment on your restaurant makes them feel like you are invested in your product, and makes them loyal to your brand and food. These satisfied customers will be some of your most important supporters, and their support stems in large part from the fact that online ordering makes it so easy for their input to be heard, evaluated, and incorporated.
4. It’s Reliable
No matter how skilled your servers are, and how smoothly your system of taking orders runs, there’s lots of room for error in taking delivery and pickup orders over the phone. Your customers can mis-speak, your stressed workers can mis-hear, your phone line can cut out. Lots of things can go wrong, making it almost impossible to guarantee 100% accuracy when you take to go and pick-up orders via telephone. And almost nothing annoys customers more than getting opening up a to-go container to find something they didn’t order.
By taking out the element of human error on your restaurant’s side, an online ordering system will make it exponentially more likely that your customers will receive exactly the food they want. Your servers will be less stressed, your to go orders will run more smoothly, but most importantly your customers will be very happy. If you get a reputation for being reliable, your customers will keep coming back, and an online ordering system will help you build that reputation.
5. It Helps Your Restaurant Serve Everyone Better
If you think that instituting an online ordering system will only increase the satisfaction of your to-go and delivery ordering customers who utilize online ordering to receive the benefits above, you are dead wrong. Online ordering makes your server’s job easier, letting them focus on giving world class service and accommodation to the customers who enter your brick and mortar location in search of the perfect restaurant ambiance. And online ordering means your kitchen will be busier, and you can hire more chefs and line cooks to help improve the food quality of your whole restaurant. All of which means your customer satisfaction will soar through the roof.
By improving and streamlining your ordering process where to go and delivery orders are concerned, online ordering improves your whole restaurant. And in the process, online ordering makes all of your customers more satisfied. Who wouldn’t be happy to have their delivery orders arrive more reliably? Or their pick-up orders be easier to place? Online ordering makes things run more smoothly for you, and more simply for your customers. And they’ll repay you with record levels of customer satisfaction.
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.