If you’ve invested the time and effort to launch a Facebook page for your restaurant, you want to get as much as you can out of the social network. You want to boost business, gain loyal customers, and utilize the platform to make your restaurant unique. And all of these benefits start really kicking into effect when you work on boosting your follower base. With these 5 simple steps, you can see your Facebook likes soar and start unlocking the powerful network’s potential.
Facebook is a social network: if you want to get the most out of it, you need to be social. If you want others to follow you and engage with your content and page, make the first move to build community and start following others. Like other businesses in your area. They are likely to interact with you as well and return the favor.
Almost nothing turns potential followers off of your page like an empty timeline. The first thing others see about your business’s page is what you share, and they will decide whether or not to follow you based on what you are interested in. Share things that represent your restaurant, that connect with your fan base, and highlight your business’s personality.
Make Sure Your FB Page Is Completely Filled Out
Don’t leave fields blank, skip the profile picture, or otherwise shoot yourself in the foot by not investing the little bit of extra time needed to make sure your page is complete. If it isn’t, that person who was about to follow you might think you are lazy instead, and pass over your page in the future.
Invite Friends and Family
Nothing is more essential in jumping starting your social networking follower base than integrating your real life networks into online support. There is nothing shameful in asking your friends and family to show their support with follows and likes, and by building an initial pool of “likes,” you will appear popular and see other likes and follows jump on board.
After you’ve taken time to follow the four steps above and build up your Facebook like pool, make sure to follow through and be consistent in your interactions, shares, and invites to friends and families. If you page looks “dead” people will unlike it, so follow through by consistently doing all you can.
What tip will help you the most? Let us know in the comments.
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.