There has never been more restaurants than nowadays. They all differ in so many areas, from the types of food they serve to the overall vibe in the restaurant itself. And when you know all of this, it comes as no surprise that it is becoming increasingly hard to stand out from the crowd.
Whether you want to keep your old customers or you want to attract new ones, it is no longer enough to just have excellent food and lovely atmosphere in the restaurant – you have to use several restaurant strategies to attract customers.
One of the oldest tricks is to use promotions. These promotions can be limited-time or those that you do throughout the entire year, it all depends on what you prefer. For example, when it comes to the limited-time ones, these can vary from getting a free appetizer on Tuesdays to 2+1 offers on specific dates. The options are truly limitless, so don’t be afraid to use your imagination when creating those short and sweet promotions.
Even though they differ in regards to the time frame, the promotions you have throughout the entire year are fairly similar to the limited-time ones. These promotions can be 20% off when your customers make reservations through Facebook for example and so on. This is why it is important to play around with them for a bit until you find the ones that suit your needs the best.
Partnering up with local businesses can be both an excellent source of income and an awesome restaurant strategy to attract new customers. Wonder how this is possible? Well, if you partner up with a local business, they will organize their parties in your restaurant. This will give you the opportunity to connect with new people, those who didn’t have a chance to visit your restaurant before.
In addition to this, if you partner up with a local business that often organizes events where they invite their own customers, you will be able to connect with their clientele and thus attract a bunch of new people that come to your restaurant for the very first time.
People don’t love giveaways, they adore them. So an excellent restaurant strategy to attract new customers is to organize a giveaways from time to time. You can offer a free meal or dinner for two from time to time. This way your restaurant will definitely stand out and you will be able to collect the necessary information from the customers that you can use later on when creating different marketing campaigns.
There is one thing, however, that you mustn’t forget. Don’t organize giveaways too often. Do this from time to time and make your customers almost ask for them, instead of doing this too often.
Personalize your approach
Similar to giveaways, people love when they feel valued and respected. And what better way to show them that they are important to you than by personalizing your approach. Use their names when sending them promo emails or congratulate them on their birthday. And if you combine two tips and wish them a happy birthday using a promotion, they will love you for it even more!
Your customers will feel valued and respected because they will notice that you think about them and that they are not just another source of income. They will become a regular customers who choose your restaurant over and over again, no matter how many other restaurants there are in the neighbourhood.
It doesn’t take that much to get new customers, only a bit of imagination and several restaurant strategies to attract new customers. Just offer something new every once in a while, use different promotions, coupons and giveaways and build lasting relationships with other local businesses. Don’t forget to also personalize your approach when using different marketing strategies to attract new customers and you will be good to go.
Just remember that if you need help with integrating your POS system so that you can use different coupons and offers, Orders2Me offers a variety of services that will allow you to reach your business goals.