If you take the time to notice, you will see that visual markers for businesses are all around. Whether it is signage on a storefront or a billboard on the highway, there is plenty of evidence of marketing at work all around. If the visuals you see project a specific visual image or create a style that signifies a specific brand, then they are likely the work of a competent graphic designer and artist. Your restaurant’s brand needs that same unique visual consistency to stand out from the crowd. Keep reading to learn more about the benefits of working with a graphic artist and how it can help capture the visual image of your brand.
Graphic Artists Save you Time
Everything about your brand needs to look professional and cohesive. After all, your brand is meant as a means of putting your best foot forward to everyone no matter how or where you market. Even if you have a moderate amount of artistic talent, you likely do not have the experience or training that a graphic artist has to build a brand from the ground up quickly. Hiring a graphic artist leaves the work of handling the details and creative design work to that person, so you only need to pick what you like from the choices you are given.
Graphic Artists Make it Easy to Find the Right Designer for Your Brand
Any competent graphic artist is going to have a portfolio of past work for you to peruse during the contract-bidding process. So, you can see what each candidate has created to date and then choose the graphic artist or firm that has previously produced work that appeals to you and your vision for your brand. A graphic artist who does not have much in a portfolio and only a short list of references, chances are you will not get a high-quality product or capture the brand image you want.
Hiring a Graphic Artist to Design Your Brand Ensures it Will be Done Correctly the First Time
Most professional graphic artists have roughly two-to-four years of intensive training in design software, photography, digital image manipulation and sometimes even multimedia production. They are experts in producing original, properly-configured and edited content that will look amazing online, via mobile device, or in print.
When you trust this type of work to yourself, you have a greater chance of making mistakes. Printing a bunch of menus on your own only to find glaring mistakes after the fact is costly, frustrating and time-consuming. Graphic artists are the “seventh level samurai” of visual design, publishing and image manipulation for print, internet and mobile. They earn their fees by making everything perfect before it posts or prints. It is well worth the investment, and it definitely gives your brand a significantly more professional touch.
Graphic Artists “Speak The Language” of Brand Design
Designing an image for your brand, whether it is a logo or a specific style and color palette, requires the ability to construct a work of art from the words and feedback of a prospective client. When you hire a graphic designer, you are not simply hiring someone who is creative. You are hiring someone who is trained and experienced in taking your goals and aspirations for your brand and turning them into a concrete product.
A smart and effective graphic designer knows how to interpret your words and wishes, and can give potential forms and outlines of visual concepts and ideas. A graphic designer can interpret your needs into the language of building a visual brand, and that is the greatest advantage to hiring one. All you need to do is provide a general idea of what you want, and leave the work to the expert.
Hiring a Graphic Artist Ensures Your Brand Vision is Brought to Life
Online and in public, your image is everything. You need to tailor it to project the brand you want to be. Do not simply settle for the best you can do, hire the best you can get.
If you have a powerful vision for what your establishment can be and how you are perceived in the community, you need to have a crystal clear brand image online, with your mobile web presence and with your published presence in local print media. Give serious thought to hiring a graphic artist, and make sure the image you want is the image you have.