Usually, when we want to order in some take-out food, we pick up the phone and call them. Or, we drive there and place the order and then wait for the food to be ready. But, this isn’t the best thing that we can do for ourselves and also for the restaurants. You might be surprised to learn ordering online is the best thing for a restaurant.
If you own a restaurant, and you want more customers and more revenue, then we have a solution for you–switch over to online ordering. This can be done through your company website, or you can create an app for your restaurant that will definitely bring in new customers. The Internet is taking over the world, and if you switch to online ordering, more people will definitely be attracted to your restaurant and will want to order food from it.
If you’re wondering just how your restaurant will benefit from online ordering, we’ve outline a few reasons for you. Here are the top six ways that your restaurant will benefit from switching to online ordering!
1. Higher order accuracy.
Sometimes, calling on the phone means that there will be mistakes in an order. But, if your restaurant has an app or if it has an ordering system on your website, then you will have the customers’ orders right in front of you, in writing. This will minimize any mistakes and it will improve customer satisfaction.
With accurate orders, you will be more likely to keep customers because they will be happy and content with your services. The worst is when an order is wrong and the customer gets the wrong food–that is never a good thing. With online ordering, you can avoid this all together.
2. Larger orders and increased sales.
It’s proven that online ordering helps people to order more. There’s something about not being at the restaurant physically that makes the customers’ minds wander a little more than usual. When they aren’t in the restaurant and can’t see what they’re ordering, they’re going to want to order more. So, be default, you’ll get more revenue. And, who wouldn’t want that?
3. You restaurant will reach more people.
More people will know about your restaurant if it has an online presence–that’s a fact. If your restaurant has a social media presence, you will be much more likely to reach people that are located in many areas. Your restaurant will no longer be secluded to just one area of town. Also, people go on Facebook all day long, and if you have a Facebook page, your restaurant will be booming. Especially if you have a couple of good reviews on the page and you post a few things every day. That’s all you really need to have a successful social media presence.
4. No more frustrated customers!
Customers will be less frustrated if they can order from you online. That’s just a known fact. These days, customers think it’s a hassle to pick up the phone and call a restaurant, or to drive to a restaurant and place the order themselves. Technology is the easier option these days, and that’s why it’s so important to offer online ordering. You just can’t go wrong with having this feature.
5. Easier to order.
Ordering can be done with ease when you have the comfort of the Internet at your fingertips. It’s as easy as one, two, three when you order online. Your restaurant will definitely be liked much more and will get more customers in a very short amount of time once you instill online ordering into it. It’s really simple and it’s something that you will benefit from for years to come.
The bottom line is this: Restaurants that have online ordering are just more poplar. It’s plain and simple. You just can’t go wrong with this great idea.
The easiest thing you can do is to create an app. That way, people can download it onto their smart devices and they will be able to order your food from wherever they are.
Having online ordering on your website is also very easy because people can just go right to the website and click on a few buttons to order. It’s a little more complicated than just creating an app, but if it’s something you prefer, than go for it.
Watch how quick your restaurant will benefit from this great idea!
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.
About us and this blog
We are on a mission to help local restaurants thrive in the new digital economy. Our blog is designed to give local restaurants best practices from some of the top restaurants in the world today.