If you have established a website for your restaurant and are now ready to drive traffic to it, guest blogging may be something to consider. Many website owners know how to get the right content added to their site to put them at the top of the search engine result pages, but is that enough to actually bring traffic to your website and attract new customers to your restaurant?
Guest content can help bring you fresh traffic and is an affordable and creative way to get more website views and to attract new customers. Guest bloggers are often eager to help website owners because it can benefit them as well. Guest blogging is a win-win situation for everyone involved.
How Does Guest Blogging Help My Website?
Guest content creators often have their own blogs or website or perhaps they write for popular websites that get a lot of general views on a daily basis. When they write a guest blog for your website, they will want to show it off. That means they are likely to add a link to that blog on their own blog, or website or they may even name your blog in their author byline on another website. Many guest bloggers will also share links to their work on social networks. Guest bloggers want to draw attention to the articles they write and will therefor act as free advertisement for your website as well.
What’s In It For The Guest Blogger?
You can negotiate the terms of a guest blog with each writer. Some writers may be willing to contribute to your restaurants blog for free, as long as you allow them to include their own backlinks or links to their own blog and other online contributions. Some guest bloggers may ask for compensation, but most are affordable. When you post an ad or are searching for a guest blogger, you should be upfront about the type or payment or benefits you plan to offer each guest blogger.
How Will This Benefit My Customers?
If people are not aware of your restaurant, they probably won’t visit it. Your restaurant blog can help make people aware of it and guest bloggers can give them more information about it. Guest bloggers may offer a review of the restaurant, talk about its history or some of the food items on the menu. This additional information and the different point of views provided by the guest bloggers could make your restaurant stand out from others and make it more appealing to customers.
If you are looking for a new way to drive traffic to your restaurant blog or add new content to your site, consider guest blogging.
Utilizing Guest Content for your Restaurant’s Blog was last modified: May 15th, 2015 by Rafi Cohen
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.