If you’ve been hearing a lot about small businesses cashing in on the potential of social networks, all of that chatter is for a good reason. Social networks are one of the easiest and most effective ways to get your business’s online presence kicked into gear. But what social network is right for your restaurant?
As the undisputed king of social networks from a personal use perspective, there are lots of reasons why you should be utilizing Facebook as one of your restaurant’s primary social networking platforms. With the largest user base of any social network, Facebook will give you a chance to reach a very wide audience. Additionally, Facebook is very user friendly, and you can customize your profile somewhat to highlight your business’s strengths.
As a restaurant owner, consider starting at Facebook because it is where the most users are. Additionally, building a Facebook “fanpage” will allow you to invite people to “like” your business, winning you loyal fans and letting you stay connected with people who enjoy your restaurant.
Twitter has a steeper learning curve than Facebook and takes a bit more work to use successfully, but has a ton of benefits. First, with its innovative “hashtag” mechanics, you can gain exposure for your restaurant all over the world if you have some knowledge of what’s trending and popular in the world of the internet. Maybe more importantly, the “handle” system lets users interact with pages in a fast and easy way. Your customers will be able to “tweet” at your restaurant page, which is an increasingly fun and important way for millennials and other young diners to show their support for business.
As a restaurant owner, start a twitter if you don’t mind spending a bit more time on social media, and want to benefit from the wide exposure and other perks the platform has to offer.
Instagram’s mechanics are a lot like twitter’s in many ways, and the site has some of the same pros and cons. But there is one thing about it that is definitely unique. As a primarily photo based platform, Instagram will allow you to creatively share pictures of your food, inspiring cravings and sales in your customers. As a restaurant owner, start an Instagram to cash in on some of twitter’s pros and lure in customers with appetizing pics.
While there are dozens of social networks to choose from, these three are a good place to start as a restaurant owner trying to promote your business.