As a restaurant owner, you’ve got a lot on your plate. With the constant stresses of keeping your business open, it can seem like a daunting and overwhelming task to start new projects. But if you don’t have a website or social media presence for your restaurant, it is time to take the leap and get started creating a web presence for your business. Here are five benefits your restaurant will enjoy by creating even the most basic website:
1. Start Getting Your Name Out There
While you will have to devote quite a bit of time and energy into optimizing your website in order to attract as many customers as you possibly can, even the most basic and easy to create websites will start to get your business’s name into the online world. Thanks to smart search engines, any website you create will start to act as a marketing tool almost as soon as you create it.
And think about the alternative: by not investing the minimal time and effort now to start a basic site for your business, potential customers won’t be able to find you online at all, and you may miss out on valuable clients. Eventually, you can worry about all of the hundreds of things you can do to make your site the best it can be, but getting your name on the internet will only require you to start a basic site.
2. Provide Potential Customers With Contact Information
There are probably potential customers who walk by your restaurant every day, or have always thought about trying your food, but have never taken a step inside your establishment. By creating even the most basic website, you can provide these potential customers with valuable contact information, giving them a way to contact your business and turn into diners. With customers increasingly relying on the internet over phone books to obtain basic contact info, having a website to display your phone number, address, and hours of operation will go a long way towards generating your business.
3. Familiarize People With Your Menu
You don’t need a super well designed or complex website to give potential customers a first glimpse at your menu’s offerings. A professionally optimized website will definitely be more effective in grabbing and keeping people’s attention, but even the most basic websites can usually incorporate your menu, and by having our dishes listed online, you can win over more potential diners.
What the Most Basic Website Does for Your Restaurant was last modified: May 15th, 2015 by Rafi Cohen
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.