As a restaurant owner, you are probably aware of the benefits that come along with implementing an online ordering system into your business’s operations.
Online ordering will increase your sales, streamline your delivery and pickup ordering process, and help you appeal to young diners. But online ordering also improves your customer’s experience too! Here are six ways that incorporating online ordering adds values for your customers.
Online Ordering Improves Order Accuracy
From a customer’s perspective, nothing is more annoying than ordering one thing and getting another, and this negative experience can turn off delivery and pick-up orders for good. And from a restaurant employees perspective, a thousand things can go wrong resulting in a slightly incorrect order.
Online ordering systems improve order accuracy by making sure that orders are submitted correctly when they are placed. The only way an online order can be placed incorrectly is if the customer makes a mistake, meaning that pick-up and delivery customers will get accurate orders more of the time, and can’t get too mad at restaurants when orders are wrong.
Online Ordering Lets Customers Explore Your Menu
For customers that have never visited your restaurant in person, or aren’t very familiar with your menu options, calling your business and placing an order can be very intimidating. Customers like to get exactly what they want, but if they are unfamiliar with your menu, they may not know what their options are or what they are in the mood for.
Online ordering systems solve all of these problems and more by providing an electronic version of your menu for your customer’s perusal. By letting customers browse and explore your menu, you can expect more satisfaction on their end and more profits on yours.
Online Ordering Allows for Customization
Returning to two premises, that customers want very specific things and can get nervous or uncomfortable on the phone, online ordering provides incredible value to your customers by allowing them to customize their pick-up and delivery orders. Online ordering systems have available options built in, and the easy to use interface will make it a breeze for your customers to browse variations and get exactly what they want.
This ability for increased customization adds value for restaurant owners, as tickets will be higher and customers will feel more connected to your eatery when they can get their favorites just how they like them. But it adds value for customers too, by giving them ultimate control over their cuisine.
Online Ordering is Efficient and Easy
The number one reason that everything imaginable is moving into the digital realm? It’s efficient. And ordering food for pickup or delivery is no exception.
Online ordering systems let your customers interact with an interface that will look and feel similar to their other online interactions, making it fast and easy for them to order just what they want. Compared to the old fashioned way of ordering food-finding a restaurant’s menu, deciding what you want, calling a restaurant, and waiting hungrily-online ordering is straightforward, fast, and most of all, easy.
Online Ordering Lets Customers Cash In On Deals
Everybody loves feeling like they have gotten a deal. Online ordering systems satisfy this customer craving for a good price, by often allowing restaurant owners to easily incorporate coupons and deals directly into the ordering process.
When your customers use an online ordering system and see coupons staring them in the face, they will feel thrifty and smart. This value can not be overstated; hunting down the best price for their favorite food is hugely important for many diners, and by making your customers feel like they are getting a deal every time they use your online ordering system, you add a lot to their ordering experience.
Online Ordering Comes with Lots of Unique Extras
Order tracking. Easy to find contact info. Links to costumer reviews and ratings. Menu item pricing guides. All of these perks and many more are available to your customers who use an online ordering system, and you can bet that this value doesn’t go unnoticed.
For many of your diners, the online ordering experience is so rewarding and valuable that they won’t ever go back to ordering pickup or delivery from restaurants that don’t offer online ordering options. And all of these unique perks are a big part of the reason why online ordering has become so popular, and why this ordering experience provides so much value to your customers.
The Bottom Line:
Online ordering is fast, easy, and comes with a ton of other perks that will add immeasurable value for your customers.
This added value turns occasional diners into regulars, creates happy and satisfied customers, and ultimately will add to your profits.
By adding value for your customers with an online ordering system, your customer’s experience improves, and your business benefits.
6 Ways Online Ordering Adds Value for Restaurant Customers was last modified: May 15th, 2015 by Rafi Cohen
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.