Without question, taking your business to the next level lies in getting more customers. Knowing how to accomplish that goal is not always as easy as it seems. There are many factors that go into knowing exactly what your restaurant needs to take it where you want it to go. Taking on a major marketing campaign takes time and effort that can be better spent focusing on the day-to-day operations of your business. A better option is offering online ordering to your customers. Online ordering not only makes it easier for you to reach customers, but for customers to reach you, too. Here are the four major ways online ordering can help your business.
It Goes Where Your Customers Are
These days, everyone is online. Work and play are just a click away, and so should your food. Customers want it that way. In fact, people sometimes choose the restaurant they order from based on the ability to place their orders online. Ordering online is more convenient, streamlined and secure than ordering over the phone. As a business owner, you do not want to miss out on sales simply because you do not offer convenient online ordering.
Making the decision to have an online ordering system is not unlike choosing a physical location for your restaurant. Chances are you made that decision for a specific reason, like its proximity to businesses that will bring in a major lunch rush or near a residential area so people can have a place where they can easily grab their food and head home. Regardless of your location and your reasons for it, you are in a spot where your customers can get to you easily. You can make it even easier on them by providing online ordering.
A service like Orders2Me can take your online presence one step further. With marketing automation and viral sharing, you can position your restaurant competitively so that more people will complete orders for your delicious food. In today’s landscape, that’s huge.
It Takes Pressure off the Phone Lines
Phone lines are a given for restaurants, but that does not mean they are problem-free. People cannot order food from you if they cannot get through. Hungry potential customers would rather order somewhere else than stay on hold, even for just a few minutes. Expanding the number of phone lines for your business can come at an exorbitant cost. Plus, no matter how many lines you add, they can easily get tied up, too. Expanding your phone bank can turn into a vicious cycle.
On the other hand, an online ordering system is cost-effective and will not lead to jammed lines. Anyone with an internet connection is just a few clicks away from placing an order quickly and securely.
It Empowers Your Employees
Since relying on phone lines can cause accuracy issues, it can really be a source of stress for your employees and prevent them from doing their best work.
Everything is crystal clear with online ordering. The onus is on the customer to make sure the order is correct, and there is plenty of time for them to double-check it. They can make special requests and help you get their details right. Your employees will have clarity with the orders, which will make their jobs easier and quicker. Plus, they will not be pulled away from in-store customers as often, which makes your business look good.
It Makes High-Volume Orders Easier to Handle
Having an online ordering system allows you to take on more business in general. It is all because online ordering makes it as easy on the customer as it does on you. Someone who can peruse the entire menu online will be more likely to place a larger order. Larger orders will be just as clear as smaller ones, meaning you can deliver them with perfect accuracy. That level of accuracy leads to better reviews, and word of your great service will spread. Strong word-of-mouth leads to more orders! That is how one simple addition to your strategy can completely transform the level of business your restaurant does on an everyday basis.
If you are ready to supercharge your business, online ordering is the answer you have been looking for. With online ordering, you’ll be easier to find, and you can streamline your ordering process at the same time. You will not have to deal with as many phone calls and can give your employees the space to do their best work. Best of all, you will be able to take on larger orders and serve them with greater accuracy. Take it easy this month and see what online ordering can do for you!
If you need help setting up an online ordering system for your restaurant, contact Orders2me today. We can have you set up so orders can start rolling in.