As the owner of a restaurant, you’re always looking for ways to improve upon your business. It doesn’t matter if it’s finding a new mixologist to come up with a signature cocktail or creating a new loyalty program, you want to make a splash with your customers. A great option is to harness one of the easiest ways to order food: the Internet.
Your Restaurant and the Internet
If you’re not already harnessing the power of the internet for your restaurant, you’re really missing out on a great tool to get in touch with new customers and connect with your loyal fan base. A website is a great tool to have because it allows you to give people all of the information about your restaurant at a glance. It can help eliminate some of the phone calls for your hours or other things that people want to know before they show up to dine in.
Social media is another great tool that you’re missing out on if your restaurant doesn’t have an online presence. Many companies are turning to social media for their customer service and public relations in addition to their marketing efforts. The best part about it is that it’s free for you to use, and if you do choose to pay for advertising, it can fit any marketing budget.
Online Ordering and Your Restaurant
Even if you have a website and a social media presence, you are missing out on offering the easiest way to order your food available to your customers. Online ordering is where it’s at for your customers that want to enjoy your delicious menu without having to dine in. This is exactly what the busy professional needs at the end of a day when they just want to sit in front of the television wearing their pajamas or sweatpants, relaxing with a good meal.
Online ordering eliminates the need to pick up the phone to talk with a stranger on the other end and keep your fingers crossed that the order will be taken exactly as given even with the busy and noisy background of a restaurant. Your customers want something that gives them the ease of going over your menu at their leisure, and selecting what they want all at once. There’s no worries that it’s taking too long to place their order or that they’ll forget something. In fact, there’s a very good chance that they’ll order more using your online ordering platform then they would’ve ordered if they did call in. They can pay up front, so all they have to do is open the door, sign a receipt, and get ready to chow down.
Online Ordering Didn’t Work For Me, So Why Try Again?
You may have tried online ordering in the past, and thought that it was anything but the easiest way for your customers to order food. You may have found that your online ordering didn’t get much traction, and it just wasn’t worth it to keep for your restaurant. You may have found that it was more hassle than anything, and that you weren’t seeing the type of result you’d hoped for.
If so, maybe it’s time to take another look. Online ordering has completely changed over the years. McDonald’s is starting to offer online ordering, which should tell you that online ordering is becoming a big deal.
As online ordering has become the norm, there are two things that you can take away from it now compared to back when you may have tried online ordering.
One: There are more online ordering platforms out there, and that it’s easier to get it set up.
Two: Now, more than ever, there are many more people out there who can’t imagine having to order their take-out in any other way.
In addition, if you didn’t work on getting the word out there about your online ordering, you were sabotaging your efforts. Websites and social media are valuable tools that can be used to share the fact that you’re offering online ordering now. In fact, social media can be one way that you get attention for your restaurant from your fans’ social networks. Posting information about new offerings, such as online ordering, gets attention through likes and shares from a larger group of people. It all works together and makes it easier to attract more views.
Give The Easiest Way to Order a Go
It’s a perfect time to get online ordering for the first time or give it another try for your restaurant. Give your customers the opportunity to use the easiest way to order by putting in their orders online. They’ll love the convenience and you’ll love the chance for more, and possibly bigger, orders coming in.
Need some guidance for getting started or still have questions about how this time will be different from the past? Contact Orders2.me to learn all about our system and how we can help you with getting on track with online ordering today.
Online Ordering: The Easiest Way to Make Your Customers Happy was last modified: August 7th, 2017 by Rafi Cohen
Rafi Cohen, a graduate of Baruch College & Brooklyn native is the Co-Founder @ Orders2me, an online ordering platform that gives restaurant owners all the features they need to grow their business in the digital age.
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We are on a mission to help local restaurants thrive in the new digital economy. Our blog is designed to give local restaurants best practices from some of the top restaurants in the world today.